Even though Cheerios says that the positive comments on You Tube outweighed the negative ones by 10-1, the sheer vitriol and racism spewed by the negative posters forced Cheerios to actually shut down the comments section of the site. They kindly called the comments "Not family friendly" but AdWeek reported that some of the comments made reference to Nazis, “troglodytes” and “racial genocide.” When I was reading the various articles about the ad, I saw even worse comments under the article.
So I am forced to ask this very simple question. REALLY? I mean REALLY people? Are people really such a bunch of Undeveloped Morons that something like Interracial Marriage/Families is even still remotely an issue? Have we really come so short a distance from the 1950s, 60s and 70s that we are still shocked by this? That is pretty pathetic.
Racism and Bigotry apparently still creep around in the shadows of America even today long after the Era of King and Parks. I loved what one reporter said when they described the Internet as the modern KKK Hood where people can post their hate and bigotry anonymously without fear of reprisal or mockery.
So let me put this as bluntly as possible. To all the people out where whining about a Mixed Race family being used in a Television ad, Get over it. If you don't like it, have the balls to post your actual name along with any racist comments you make. Better yet, don't say anything at all. Not because you don't have the right to because you do, but because of two reasons. 1. You look like total idiot in front of millions of readers/viewers. 2. If your goal is to hurt Cheerios sales because they offended you, then your actions are back firing. Because of all the haters out there "Screaming" on the internet, Cheerios is getting tons of free air time for the price of one commercial. General Mills/Cheerio couldn't have bought the kind of publicity they are receiving. People hear somewhere "OMG, did you see that Cheerios commercial?" and people who don't even eat Cheerios race to the web and watch it.
I do truly believe that we as a race (That's the human race btw) are slowly moving away from racism and hatred. I really do believe it. But it is things like this that prove that we still have a ways to go.
End of Rant
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